AI, Atoms, and the Science of Strategy
August 27, 2024
In today’s rapidly evolving world, the intersection of artificial intelligence (AI), atomic science, and strategic
We're Think Blue
We empower your business to not just thrive, but lead. With expert guidance and innovative solutions, we help you navigate the complexities of the modern marketplace, ensuring your business stays at the forefront.
Our Focus
Solving problems and building businesses at the intersection of consumer, technology, brand, and retail.
About Think Blue
At Think Blue, we uniquely transform businesses by melding digital innovations with traditional expertise, drawing from deep roots in both the brand and retailer sides of the industry. This dual perspective empowers us to craft strategies that drive profitability and prepare businesses for the future of commerce.
Founded by three partners with over 70 years of combined hands-on experience, Think Blue is a visionary management consulting firm specializing in digital transformation, marketing, sales, retail, and digital commerce. As practitioners and catalysts in our respective fields, we lead and drive digital transformation and change management, creating meaningful impact to drive profitable growth.
We excel in merging cutting-edge digital strategies with proven traditional business practices, elevating operational efficiency and ensuring scalable, sustainable success. Our actionable insights, grounded in deep industry knowledge, make us the catalyst for significant change and growth in the businesses we serve.
Our Values
Innovate
We strive for continuous innovation to stay ahead in the market
Insight
We provide deep insights to drive informed decision-making
Inspiration
We seek to inspire our team and clients to achieve greater heights
Integration
We embrace ideas and perspectives to develop effective strategies
Impact
We aim to make a positive impact on our community and industry
Our Founders
Manish Sharma
22+ years of experience in global CPG leadership roles across North America, Asia, and Africa
Former Global Marketing and Digital Commerce leader at Kellogg and Kellanova
Built and scaled Kellogg’s global Omni-Commerce Organization and capability from the ground up
Expert in connecting marketing, media, and digital with AI and data transformation
Led execution of category-defining brand and retail strategies at scale
Deep experience with content ecosystems, retail media and measurement, and digital shelf
Sri Rajagopalan
Senior commercial executive with 25+ years across CPG and omnichannel retail
Led retail marketing organization as CCO at General Mills
Held executive roles at PepsiCo, Johnson & Johnson, Revlon, and General Mills
Built Johnson & Johnson’s eCommerce business and pioneered Amazon/Walmart activation
Drives omni-strategy with a growth-first, execution-led mindset
Well-known industry voice with influence across the retail and CPG ecosystem
Sri Rajagopalan
Senior commercial executive with 25+ years across CPG and omnichannel retail
Led retail marketing organization as CCO at General Mills
Held executive roles at PepsiCo, Johnson & Johnson, Revlon, and General Mills
Built Johnson & Johnson’s eCommerce business and pioneered Amazon/Walmart activation
Drives omni-strategy with a growth-first, execution-led mindset
Well-known industry voice with influence across the retail and CPG ecosystem
Parag Shah
23+ years of retail and category leadership experience (Giant Company, Wakefern)
Deep expertise in category management, retailer-brand collaboration, and omnichannel growth
Led joint business planning and omnichannel execution for retail
Built cross-functional capability playbooks and operating models for complex organizations
Strong track record of designing winning retailer-brand frameworks for joint value creation
Sri Rajagopalan
Ex. Chief Customer officer General Mills, USA
29+ years of experience driving profit and market share
Parag Shah
Ex. VP Center Store Omni-Channel, The Giant Company
24 years of extensive retail experience with a focus on omni-channel strategies.
Manish Sharma
Ex. VP Omnichannel-commerce, Kellogg, USA
22 years of experience in digital marketing and brand building
From Strategy to Scale
Think Blue’s GaaS fuels your rocket
Your partner in navigating the ever-evolving landscape, empowering your business to not just thrive, but lead.
Our Services
Think Blue’s Growth as a Service (GaaS) integrates strategic consulting, market acceleration, and SaaS solutions to drive comprehensive business growth. Our end-to-end approach ensures that businesses not only survive but thrive in today’s dynamic market environment.
Strategic Consulting
At Think Blue, we bridge brand and retail expertise to deliver holistic, actionable strategies that drive profitable growth. Our practitioner-led approach ensures that strategies are not only innovative but also executable, with a focus on real-world results.
Software as Service (SaaS)
Think Blue’s SaaS solutions are designed to enhance business efficiency and agility. Our scalable products enable businesses to achieve more with fewer resources, adapting swiftly to changing market dynamics.
Market Acceleration Service
Our Market Acceleration Services help tech companies swiftly connect their innovations to real-world applications. By leveraging deep industry insights and tailored market entry strategies, we enable rapid and sustainable growth.
Our Services
Think Blue’s Growth as a Service (GaaS) integrates strategic consulting, market acceleration, and SaaS solutions to drive comprehensive business growth. Our end-to-end approach ensures that businesses not only survive but thrive in today’s dynamic market environment.
Strategic Consulting
At Think Blue, we bridge brand and retail expertise to deliver holistic, actionable strategies that drive profitable growth. Our practitioner-led approach ensures that strategies are not only innovative but also executable, with a focus on real-world results.
Market Acceleration Service
Our Market Acceleration Services help companies swiftly connect their products and innovations to real-world applications. By leveraging deep industry insights and tailored market entry strategies, we enable rapid and sustainable growth.
Software as Service (SaaS)
At Think Blue, we bridge brand and retail expertise to deliver holistic, actionable strategies that drive profitable growth. Our practitioner-led approach ensures that strategies are not only innovative but also executable, with a focus on real-world results.
Resources and Blogs
Constructing Creative Strategy
August 27, 2024
In today’s rapidly evolving world, the intersection of artificial intelligence (AI), atomic science, and strategic
Strategic Thinking: Your Compass to Profit and Performance
August 27, 2024
In today’s rapidly evolving world, the intersection of artificial intelligence (AI), atomic science, and strategic
Brands Who Trust our Capabilities
Grow and scale your brand with Think Blue today!
Unlock limitless potential with tailored strategies and expert solutions.
Ready to skyrocket your business and boost ROI?
Our Expertise
Sales Expertise: Deep understanding of sales dynamics across various industries.
Retail Insight: Extensive experience in both traditional and digital retail landscapes.
Brand Mastery: Proven track record in building and enhancing brand equity.
Digital Pioneers: Leading-edge knowledge and implementation of digital strategies.
Sales Expertise: Deep understanding of sales dynamics across various industries.